As with on Instagram, you are now able to add Facebook Pages as competitors on Iconosquare!


For any Page that interests you, see their Fan Growth, Post History and Posting Habits over time, check out their most engaging posts, and see the breakdown of their post types and their fans' reactions. On the Overview screen, compare your own performance to that of your competitors.


Facebook competitors are very similar to the matching feature on Instagram, with a few exceptions:


1) Rather than "Total followings," for Facebook Pages, we display Fan Growth over the last 30 days.


2) Rather than "Filter usage" and "Tag usage," for Facebook Pages, we display, "Post type distribution" and "Reactions distribution."



We made these changes based on the data available on the Facebook API, with the aim of providing you the most relevant information possible.


As always, we'd love to hear any feedback you may have. Don't hesitate to make suggestions on our UserVoice community.